Showing posts with label propaganda. Show all posts
Showing posts with label propaganda. Show all posts

Monday, November 24, 2014

Random thoughts (7)



Using your arm or hand as a map: I spent most of my life in Massachusetts, and on a few occasions in the 1970s and 1980s, I observed a Cape Cod resident use his left arm as an improvised map of the cape and then use his right forefinger to point out a location on that “map.” Because Michigan looks very much like a hand (or mitten), I wondered if Michiganders did something similar. I forgot about that until 1994, when I traveled to Kellogg Company (Battle Creek, Michigan), to accept a speechwriting assignment. When my client wanted to point out the location of a city, sure enough he held up his right hand as a map of Michigan.* These two actions have a certain down-home charm.

Words that are older than we think: We tend to think that words and phrases, except for the more common ones, were recently coined. We are often wrong, by decades or even centuries. For example, last Thursday I mentioned that word of mouth has been used since 1553. Another example is OMG. You might be willing to bet that it was coined in the 1970s by histrionic teenage girls, but a slide show in Dictionary.com says “The first citation of OMG in the Oxford English Dictionary appears in a 1917 letter from the British admiral John Arbuthnot Fisher to Winston Churchill.” The slide show discusses seven other surprisingly old words; take a look.

This trope must drive psychologists insane: There’s a movie trope about mental problems that goes like this; a patient has a deeply buried mental problem and won’t admit it. The psychologist eventually persuades the patient to cry. As soon as the patient cries, he is completely cured or almost completely cured. A well-known example is the “It’s not your fault” scene in Good Will Hunting. Because this trope reduces psychology to a trick, it implies that psychology is vastly overpriced.

Writing as depicted in the movies: Being a professional writer, I naturally notice when a movie shows a writer writing. But as I’m sure you know, such scenes are rarely shown. And when they are shown, the writer is writing a first draft, not a revision (revisions are where real-life writers spend most of their time). Example: In Citizen Kane, newspaperman Charles Foster Kane writes one draft of a manifesto for his paper and runs it on Page 1 without further revision. An exception that proves the rule: In How to Succeed in Business Without Really Trying, the protagonist is discovered asleep at his desk on Saturday morning; crumpled papers suggest that he has been writing draft after draft all night. But the protagonist has contrived the scene in order to impress his boss. So I am not surprised that, whenever I’ve said that speech writers often write more than 20 drafts of a speech, non-writers have stared (or laughed) at me in disbelief. Fiction trumps reality.

To open… When I was in grammar school, I heard this lame joke: “Why did the two bugs run a race on the cracker box? Because the box said ‘Tear along the dotted line.’ ” But in recalling it recently, I realized that fewer packages today display any directions for opening them. Some of the packages are like dexterity tests. As the U.S. population ages, you would think manufacturers would have more, not less, empathy for their customers, more and more of whom are becoming arthritic.

The Takeaway: Be here now.
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*Another charming geographic anecdote about Michigan: When I landed at the nearest airport to Battle Creek, I saw a sign that read “Yes, there really is a place called Kalamazoo.”

See disclaimer.

Monday, September 15, 2014

Random thoughts (6)


A Subaru Forester

When the spell-checker in Microsoft Word detects no errors, it tells me “You’re good to go!” I am offended by this puerile, presumptuous language. On the other hand, I realize that the fellow who wrote it may be retarded; if so, it wouldn’t be fair of me to judge him by normal grown-up standards. On the other other hand,* why does Microsoft allow such employees to communicate with customers? Of course, it could have been worse; it could have been “Your good to go!”

Where I live and work (Meredith, New Hampshire), a portion of the shore of Lake Winnipesaukee is historically known as “Church Landing.” A local developer bought Church Landing and built a beautiful but very pricey inn on it. Confusingly, he named the inn “Church Landing” and the inn’s restaurant “The Lakehouse Grille.” It seems to me that the inn would more logically have been named “The Lakehouse on Church Landing.” Or maybe there’s something here that I am misinterpreting.**

Two years ago, on the advice of my doctor, I set out to lose 90 pounds. After I had lost the first 30 or 40, people started asking me, “How did you do it?” When I told them the simple truth, “I ate less,” they typically let out a nervous laugh and then asked, “No, really, how did you do it?” Apparently my candid answer was unwittingly embarrassing people by reminding them that they had allowed themselves to be distracted by the $20-billion-dollars-a-year weight-loss industry, whose aggregate message seems to be, “You can’t lose weight just by eating less. Trust us. Our book / plan / group / seminar / pill /surgery is the way.” So nowadays when people ask how I lost weight, I say either “I don’t remember” or “I think it may be cancer.” They seem to be more satisfied with these obvious lies than with the simple truth. I give them what they want and they leave me alone, which is what I want.

On a recent flight from Boston to Miami, I noticed that the airline boarded us coach passengers by groups. Good method, except they do it backwards: They board from fore to aft (front to rear). In other words, Group 1 boards first, in the front section of coach, which forces Group 2 to wait until every single slowpoke in Group 1 has stowed his carry-on bags and has finished asking stupid questions of the stewardesses. Then Group 3 has to wait for every slowpoke in Group 2, and so on. It would be quicker and easier to board the coach passengers from rear to front. How do I know this? Simply by recalling that that’s how airlines used to do it, decades ago.

Here in New Hampshire, many of my neighbors drive Subarus.*** I hear that Subarus are good on snow, of which we get plenty. And yet I don’t recall ever seeing a Subaru ad. So where does Subaru advertise?

The Takeaway: Be here now.
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* Every editor should have at least three metaphorical hands.
**I have no financial interest in the restaurant, inn or lake.
***I have no financial interest in Subaru or its parent company, Fuji Heavy Industries.

See disclaimer.