Emotional reasoning in the National Journal

Recently the National Journal ran an article titled “Ron Paul Is Putin’s New Best Friend,” by staff correspondent Lucia Graves. The article is an example of emotional reasoning, immaturity, subjectivity and misquotation.

On his YouTube channel, Canadian author and philosopher Stefan Molyneux posted an entertaining, instructive video critique (21:18) of the article. In the critique, he proceeds line by line and discusses several examples of the author’s faulty thinking and writing, including:

“blaming America”

“folk wisdom”

“quick to attack”

“pointing fingers”

“conspiracy theories”

“mysteriously”

Although he occasionally indulges in redundancy and histrionics, Mr. Molyneux is a very effective teacher. Especially if you are a beginning writer, I recommend you watch this video critique.

The Takeaway:  As writers, we must develop the habit of reading critically, because many articles today, like “Ron Paul Is Putin’s New Best Friend,” appear to be innocuous gibberish or prattle but are actually deliberate attempts to insinuate or manipulate. Try not to unconsciously absorb and unconsciously imitate that kind of writing.

See disclaimer.

Weasel words online

When you buy a ticket online from American Airlines (AA), the AA computer responds with this:

Note: This is not your receipt. You will be receiving your itinerary confirmation along with your receipt soon. You may print your Itinerary & Receipt directly from AA.com once the status is updated from “Ticket Pending” to “Ticketed”.

Except for “AA.com,” these are all familiar English words. But as AA has combined them, the words conceal more information than they reveal. They have become weasel words. Here are the words again, interspersed with the unspoken reactions of an intelligent customer:

Note: This is not your receipt.

Not my receipt? Then what is it, and why are you showing it to me? Where’s my receipt?

You will be receiving

On this page? In an email? In the U.S. Mail?

your itinerary confirmation along with your receipt soon.

“Soon.” Does that mean seconds, minutes, hours or days?

 You may print your Itinerary & Receipt directly from AA.com

Print them from the email you will send me, from this page which is open right now, or – as “directly from AA.com” suggests – by abandoning this page and going to the AA home page? You’re confusing me.

once the status is updated from “Ticket Pending” to “Ticketed”.

And how will I know when or whether that action has been completed? Will I see some notice on this page, in the email you may or may not send me, or on some page I have to go to after I go back to the home page? How long will it take? I just spent more than a week’s pay for an airplane ticket and you won’t even tell me how or where or when I will receive a receipt? Didn’t your mother teach you any manners?

The Takeaway: If you are responsible for the words that your company uses in its online commerce, always keep in mind that you may be insulting thousands of customers every hour. That’s worse than erecting an insulting billboard beside a busy highway. Before you put your words online, have them edited by a careful reader.

See disclaimer.