Thursday, October 17, 2013
The vague cliche “all set” (2)
Like other professionals, police officers under pressure sometimes resort to vague cliches instead of clear, specific language.
During the first minute of this video, an officer detains and disarms a citizen and asks for the citizen’s papers. The citizen persistently cites court decisions, questions the officer, refuses to identify himself, and asks to have his gun returned.
The officer, while explaining why he is detaining the citizen, keeping the citizen’s gun, and asking for the citizen’s papers, resorts twice (at 1:00 and 1:02) to the vague cliche “all set.” He sounds unsure and unprofessional.
In contrast, this officer, in a similar situation, uses (at 2:14) the more-specific word “safe” and sounds much more professional. He is also immensely patient under pressure.
The Takeaway: If your job requires you to inform laymen, try not to use “all set” or other vague cliches. When laymen hear vague cliches, they tend to doubt that you know what you are talking about.* To avoid damaging your credibility, learn how to inform laymen in clear, specific language. Then train until you can use that language fluently, even when under pressure.
Disclaimer: I am not a lawyer and this post is not a legal opinion; it is a commentary on how a professional’s diction can affect his professional credibility. Also see my general disclaimer.
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*Here’s another example of a professional (in this case, a technical sales representative) who damaged his credibility by resorting to a vague cliche (in this case, “bring it to its knees”) to convey information.
Labels:
clear speaking,
cliches,
credibility,
diction,
diligence,
evasion,
manners,
slackers
Monday, October 14, 2013
Quotations on thinking, speaking and writing (22)
“A new scientific truth does not triumph by convincing its opponents and making them see the light, but rather because its opponents eventually die, and a new generation grows up that is familiar with it.”
~Max Planck (pictured)
“Talent hits a target no one else can hit; genius hits a target no one else can see.”
~Arthur Schopenhauer
“It is no measure of health to be well adjusted to a profoundly sick society.”
~Jiddu Krishnamurti
“There is no safety for honest men, but by believing all possible evil of evil men.”
~Edmund Burke
“To delve into history entails, besides the grievance of hard work, the danger that in the depths one may lose one’s scapegoats.”
~Jacques Barzun (an historian with a good sense of humor)
The Takeaway: Keep an open mind.
See disclaimer.
Labels:
clear speaking,
clear thinking,
clear writing,
famous writers
Thursday, October 10, 2013
The vague cliche "all set" – an editorial
The vague cliche “all set” is the worst cliche in use today. As background for this assertion, I’m going to distinguish between “not-so-bad” cliches and “bad” cliches.
Not-so-bad cliches
The typical cliche begins as a new expression that conveys an idea cleverly and precisely. Because the expression is fresh and clever and precise, people like using it. It becomes commonly used and then overused: in other words, it becomes a cliche. For example, “like a kid in a candy store.”
So, when you use a cliche, you are using a stale expression. That’s bad, I guess, but at least people know what you mean (unless the cliche is very old). So the cliche has some value. I prefer to say that this kind of cliche is “not-so-bad,” when compared with a truly bad cliche.
Bad cliches
The bad cliche begins not as a precise expression but as a vague one. It becomes a cliche because evasive people* recognize that it can help them get away with deliberately conveying an idea vaguely as opposed to precisely. These people popularize the expression and it eventually becomes a cliche in their crowd.
Although you and I try to be careful writers and speakers, we occasionally resort to using a bad cliche when we unwittingly imitate the evasive people. And that is really bad: We are impeding our own communication. And we are sanctioning evasiveness, when we should be trying to eliminate it.
Today, the worst of the bad cliches is “all set.” Every year, it seems that more people rely on it. Some people use it hundreds of times per day.
Among the worst offenders:
Indolent shop clerks who ask customers “All set?” instead of asking “Can I help you find something?” or “Can I get you anything else?” or “Do you have any questions?”The Takeaway: Try not to rely on the vague cliche “all set.” It is almost always a vague substitute for a more precise expression. It’s bad manners. In some situations it may even be unethical or immoral, because it is evasive. Join me in the effort to eliminate evasive diction, our own and others’.
Indolent waiters who ask guests “All set?” instead of asking “May I take your order?” or “May I clear your place?” or “I’ll bring you your change.”
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*Besides favoring vague expressions, these people usually mumble, slur their words (e.g., “Ha-wuh goo-wuh” for “Have a good one”), and refuse to look you in the eye. For more examples of slurred words, see my list in progress here.
See disclaimer.
Labels:
clear speaking,
cliches,
credibility,
diction,
diligence,
evasion,
manners,
slackers
Monday, October 7, 2013
The uninhabited clause (18)
The Uninhabited Clause* is a clause with a physical or conceptual subject, as opposed to a human subject. For example, “New York” is a physical subject, “assertiveness” is a conceptual subject, and “Donald Trump” is a human subject. There is nothing inherently wrong with using Uninhabited Clauses. But when we use a lot of them, we bore and exhaust our readers. They want to read about people.
Example
Here are the first three paragraphs of an article titled “Keep the scourge of scientism out of schools,” by sociologist, commentator and author Frank Furedi, who published the article on his website:
At a time when society finds it hard to provide compelling answers to the problems that people face, the realm of science is being plundered in search of moral authority. The exhaustion of the old taken-for-granted ideals, values and ideologies has led to a search for new ways for validating views and opinions. Instead of trying to give meaning to the problems we face through reflection and debate, governments now embrace science as the unique source of truth.Analysis
This is giving rise to ‘policy-led science’ - that is, science that has a tendency to mould itself around the needs of policymakers. This strengthens the dogma of scientism, which aims to spread scientific discourse into our personal, cultural and social experiences, where actually other modes of non-scientific reflection are really needed. This is why, today, we have everything from the ‘science of parenting’ to the ‘science of happiness’ and the ‘science of the spiritual life’.
Scientism is now used to legitimate various policies and claims made by all sorts of institutions. Consequently, evidence, or rather evidence-based policy, which enjoys the authority of science, dominates the modern political landscape. Today, policies are judged not on the grounds of whether they are good or bad, but on the question of whether they are evidence-based.
The three paragraphs contain 15 Uninhabited Clauses:
realm is being plunderedAnd only five Inhabited Clauses:
exhaustion has led
This is giving
that has
This strengthens
which aims
modes are needed
This is
Scientism is used
evidence dominates
policy dominates
which enjoys
policies are judged
they are
they are
society findsThat’s 75 percent Uninhabited Clauses in the first three paragraphs. Later in the article, it gets worse: it rises to 88 percent.
people face
we face
governments embrace
we have
The Takeaway: Unless you are writing about abstract topics such as metaphysics or mathematics, you should strive to include persons in most of your clauses. Otherwise, you may sound academic and boring.
_____________________
*My coinage, so far as I know.
See disclaimer.
Labels:
academic style,
circumlocution,
clear writing,
diction,
evasion
Thursday, October 3, 2013
Puerile writing vs. grown-up writing (4)
In previous posts (1, 2, 3)* I’ve described puerile writing as narcissistic, histrionic and bloated. Today I describe puerile writing with one more adjective: palsy-walsy: “friendly in a way that is not proper or sincere.” Here are three examples, with my reactions:
Example 1
Recently when I tried to sign in to my LinkedIn account, I received this message:
Hmm, that’s not the right password. Please try again or request a new one.I assume “Hmm” is intended to make me think that this automated response was typed, in real time, by a real human being – a human being who is my pal and writes to me in a conversational style, even using conversational interjections like “Hmm.” This is an insult to my intelligence.
Example 2
Recently I changed my password on Twitter. I received this email:
Woo hoo! Your password has been changed!What is “Woo hoo!” doing in a business email? I have never seen a grown-up use this expression in writing, and the only people I’ve heard say it aloud were ditzy teenage girls. And why are there two exclamation points in this routine message?
Example 3
Almost every new vendor who writes to me – via email, post card, or letter – tells me that he/she/it is “excited” to have me as a new client. I’m glad to know they’re pleased, but I don’t want them excited. I don’t want their hands to be trembling – especially surgeons and dentists.
The Takeaway: Whenever you write to clients, customers or prospects, show some respect. Use courteous, dignified language. You don’t have to be stuffy. You can be appropriately informal in most situations; for example, the contraction in “We’ve updated your password as you requested” is perfectly fine. Just don’t slobber all over the reader. For more on palsy-walsy offenses, see Ken Smith’s incisive book Junk English.
_______________________
Summary of the characteristics of
puerile writing and grown-up writing
Puerile writing is:
Narcissistic: Entertains the author and indulges his whims.
Histrionic: Injects false excitement into routine transactions.
Bloated: Indulges in redundancy, circumlocution and tangents.
Palsy-Walsy: Insinuates a depth of friendship that does not exist.
Grown-up writing is:
Empathic: Informs, assists and pleases the reader.
Sober: Maintains an appropriate tone for each message.
Streamlined: Includes only the essentials and important details.
Courteous: Shows respect for the reader.
_______________________
*I apologize for taking more than three years to complete the series.
Update, Thursday, October 10, 2013: When I changed my Netflix plan today, the company’s automated response was, “You have successfully changed your plan to 2 DVDs out at-a-time.” See? No interjections, exclamation points or histrionics. This is how grown-up companies write; it takes no more energy or time than the childish drivel from Twitter.
See disclaimer.
Labels:
clear writing,
concision,
diction,
diligence,
empathy,
grown-up writing,
puerile writing
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