Friday, March 6, 2009

Mantra overload (2)

From news reports at least, it appears that Barack Obama has appointed a fuzzy thinker to be chief information officer (CIO) of the U.S. Government. A year before he became CIO, Vivek Kundra (shown in photo above) used a disturbing number of mantras during an interview with The Wall Street Journal. He even managed to work three mantras into seven consecutive words: “I’m all about the cloud computing notion.” For me at least, that’s a record.

The Takeaway: In writing and in formal speaking (such as in a press interview), try to avoid using a lot of mantras. Mantra overload can make you sound stupid or lazy.

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