- Mr. Elgan starts out by saying that most presenters are delivering “soul-killing dreck.” (You and I know he’s right.)
- Then he asks, “Have you ever wondered how good novelists can hold a reader's attention for hours at a time with nothing but words on a page?”
- Then, using fewer than 1,000 words, Mr. Elgan tells you “how to apply skills from the craft of writing to make your presentations enjoyable and unforgettable.”
Want a sample? Here’s one:
PowerPoint presentations usually involve a lot of pretending. The speaker pretends to be excited. The audience pretends to be interested. Everybody is faking it.Here’s another:
Most collections of slides are packed with fake images – stock photography, clip art and other inherently false imagery.
Most presenters act like their audience is made up of information-harvesting robots, not human beings.One more:
(One of the reasons most presentations are so bad is that speakers use euphemism and jargon because they think it sounds “professional.” It doesn’t. It’s amateur-hour communication.)I rarely say, “You gotta read this one.” But I’m saying it now. Read it here.
The Takeaway: In your PowerPoint presentations, you can use the same attention-getting and attention-holding skills that novelists use. Learn how here.
NOTE: I have no business relationship with Mike Elgan.