Monday, October 21, 2013

To be taken seriously, write clearly

Even if your job title does not contain the word writer, good writing is important to your career. In fact, it is crucial. Dave Kerpen wrote an excellent article that explains why. His key points are:

Your writing is a reflection of your thinking.... Clear, succinct, convincing writing will differentiate you as a great thinker and a valuable asset to your team.... If you want to be taken seriously by your manager, colleagues, potential employers, clients and prospects, you must become a better writer.

After explaining why, he explains how. He describes five ways – ways he has successfully used himself – to become that better writer:

Practice, practice, practice....

Say it out loud....

Make it more concise....

Work on your headlines....


He details each of the five ways in clear, simple language with the ring of truth. You really should read his article, especially if you are early in your career.

I will add my own word of encouragement here: If you keep working on your writing, you will, over time, become a far better writer. This is one of the few reliable guarantees that life offers us.

The Takeaway: Read Mr. Kerpen’s article right now. Review it once per quarter, to remind yourself of the key points. You’ll never be sorry that you took the time to become a better writer.

Disclaimer: I have no financial interest in Mr. Kerpen’s books or services. Also see my general disclaimer.

Pictured: The late author William F. Buckley, Jr.

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