Extreme gobbledygook

I thought you might enjoy seeing these two award-winning examples of extreme gobbledygook:

A British government bureaucracy that calls itself the “NHS Cheshire Warrington and Wirral Commissioning support organisation” wrote the worst gobbledygook* in 2012:

A unique factor of the NHS Cheshire Warrington and Wirral Commissioning support organisation is its systematised methodology for project and programme management of small, medium, large service re-design and implementation... Building in equality and risk impact assessments the options are taken through a process to arrive at the content for an output based specification and benefits foreseen as a result of the implementation

The service is inclusive of full engagement with Clinical Commissioning Groups who direct at decision-making points how they wish the proposal to be deployed (re-commmisson, de-commission or changes to current services/providers), and lastly an implementation team who see the service redesign through to evaluation and benefits realisation.

Mitt Romney, an American politician, spoke the worst gobbledygook** in 2012:

I believe in an America where millions of Americans believe in an America that’s the America millions of Americans believe in. That’s the America I love.

The Takeaway: If you fear that you may unwittingly publish gobbledygook, protect yourself as follows: Download and read The Gobbledygook Manifesto, by David Meerman Scott. And occasionally read award-winning gobbledygook on the website of the Plain English Campaign. These actions will re-sensitize you to gobbledygook and help prevent you from unconsciously imitating the written or spoken gobbledygook of the oblivious people around you.)


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*According to the Plain English Campaign, which bestowed its 2012 annual “Golden Bull” award for written gobbledygook (pictured) on the the “NHS Cheshire Warrington and Wirral Commissioning support organisation” and on nine other organizations.

**According to the Plain English Campaign, which bestowed its 2012 annual “Foot in Mouth” award for spoken gobbledygook on Mr. Romney. The Campaign explained that this sample was merely one of “literally dozens” of Mr. Romney’s comments during 2012 that were worthy of the award.

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