Aim high in steering.
Get the big picture.
Keep your eyes moving.
Leave yourself an out.
Make sure they see you.I have been able to recall The Smith 5 Keys – word for word – for 47 years. The main reason* they are memorable is that they consist of short words (17 one-syllable words and 4 two-syllable words) and short sentences (average 4.2 words per sentence).
That is about as simple as language gets, except in primary school.
The Takeaway: Whenever you need to write or present information of high importance, try to follow the example of The Smith 5 Keys: Use mostly short words and short sentences. Your writing and speaking will be clearer and more memorable than ever before. You will stand out from other writers and presenters.
*Here are three other reasons: (1) They use parallel structure, which adds power and aids memorization; (2) they use active voice, which is easier to understand than passive voice; and (3) they use imperative mood, which is the natural mood for teaching.