Monday, February 6, 2012

Product communication

If your job involves writing, editing or approving product communication, you may wish to read the blog post, Five Best Practices for Building Great Product Communication. It was written by Cliff Medling, a technical communications person at Dassault Systèmes SolidWorks Corp.

It is a brief and concise post, loaded with good advice. The overarching idea is: Use more pictures and fewer words. I spent many years in product communication at Honeywell, and I agree with Mr. Medling.

The Takeaway: Some kinds of writing – including product communication – require more pictures and fewer words than we “word people” are accustomed to. It is good to remind ourselves of this truth. One good way is to recall our own experiences as product users: We know we want a lot of pictures. Clear and helpful pictures.

See disclaimer.

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