Thursday, February 2, 2012

You don't need to say "in color"

You don’t need to add “in color” after an adjective for color.

For example, the phrase “in color” is unnecessary in these sentences:

Red blood cells are red only because they contain a protein chemical called hemoglobin which is bright red in color. (Source)

Yellow Lustrium® - Same characteristics as Lustrium®, but yellow in color because of coating with 23 karat yellow gold. (Source)

Of course, names of colors are sometimes used figuratively; for example, “feeling blue” (depressed) and “a green product” (environmentally friendly). In these cases, some explanation may be needed.

The Takeaway: Don’t automatically add “in color” after an adjective for color. Do it only if the meaning would be unclear without it.

See disclaimer.

1 comment:

  1. Another fantastic post, which will be featured in my 'Best of the week'